Karen McGrane:

Content Strategy for Mobile – Adapting Ourselves to Adaptive Content

McGrane gave her talk, “Adapting Ourselves to Adaptive Content” at Hot Studio on Nov. 13, 2012.

How can we design for content in a way that anticipates a world of an ever-growing number of digital devices in various shapes and sizes?

For McGrane addressing the problem means taking the content creator seriously, putting more emphasis on the non-public-facing, non “glamourous” side of the digital world: Content Management.

She calls for treating content creators like users, designing, testing and building systems that work for them as well as “the robots” so that the meaning doesn’t get lost in translation.

To learn more about Karen McGrane and how to get her book, visit http://www.karenmcgrane.com or follow her on Twitter: @karenmcgrane